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Posted: 3/31/2015
Organic Marketing Compared to Other Marketing Strategies
By Patricia Meek
Organic Marketing refers to a multi-channel method of promoting your business online, using search engines, social media and the like to get as your name out there as much as possible with minimal advertising cost. At Georgia Hosting  and Local SEO we have been establishing our clients online for several years. We know how exactly which mediums have the most impact for your specialty, and exactly how to tweak them to provide maximum results. You can monitor your marketing progress by the stats counter on your website. The numbers of hits and contacts will rise. See the difference for yourself.
 
The term Marketing in general means establishing the value of your products or services to create a demand for them. According to BJ Bueno and Scott Jeffrey of CultBranding.com, there are 52 types of marketing. This is an awesome article. Here are some examples:
 
Cause Marketing - developing a rapport with customers because you share the same cause
 
Close Range (or Proximity) Marketing - like when you sign up for Ned's Pizza and get a text coupon for lunch tomorrow
 
Relationship Marketing - building a rapport with customers instead of selling. Purchase comes as a result of trusted relationship
 
Scarcity Marketing - making a product available only to a few raises the desire for it
 
Word Of Mouth - the ancient way to market. A satisfied customer tells another. Works best for a single prized item you sell or make
 
Call To Action Marketing - ask customers or web viewers to sign up for email, get an estimate, go the next step
 
Viral Marketing - keep re-inventing the wheel so customers develop a desire for the new product and talk about it to others
 
Diversity Marketing - for example, McDonalds sells sweet tea in the South U.S. and wine in Paris
 
Undercover Marketing - NOT telling the public, but letting on that something is developing can create a desire to buy
 
Mass Marketing - A shotgun-splatter approach large businesses with lots of money use, like Coca-Cola. Don't try to appeal to any segment of the population but blanket various media with the simple message to buy your product.
 
Seasonal Marketing - Cadbury Eggs, anyone?
 
PR Marketing - they make the example of Steve Jobs who held a media press conference every time a new release came out
 
Online Marketing - in any form from banner ads to pop-ups to targeted cross-advertising. Some are paid and some are free listings
 
Email Marketing - almost everyone does this now, asking for your email address so they can send you direct sales updates
 
Brand Lovers Marketing - avid customers wear the brand name as if it is part of their identity
 
Event Marketing - the prime example of this is Macy's Thanksgiving Day Parade. Creates a warm, fuzzy feeling, doesn't it?
 
Outbound Marketing - hiring a marketing company to identify possible consumers for your product
 
Inbound Marketing - telemarketers that call lists of people in search of prospects
 
Freebie Marketing - giving away key chains, etc. to promote your company
 
Loss Leader Marketing - drastically reducing the price on one item with the expectation that buyers will buy more than that item.
 
Newsletter Marketing - does not sell, but raises awareness of trends in the industry and provides insight to customers
 
Article Marketing, Content Marketing, Blogging - same idea, varying media such as print, web and blog to promote the company
 
Content Marketing - writing articles that teach about the uses of a product or service that you sell. Sometimes tagged onto sponsorship.
Trade Shows
Search Marketing - getting listed on search engines
 
Direct Marketing - sending mail to identified and targeted potential customers either by region or by market study
 
Niche Marketing - for example, there are lots of shoe dealers, but how many sell tap shoes? Instant loyal tap customers
 
Drip Marketing - I think this used to be know as "Burma Shave" for the short lead-on messages that end in a punchline for the product.
 
Community Marketing - "engage an audience of existing customers in an active dialogue" to learn what they want. Promotes loyalty.
 
Social Media Marketing - facebook posts, twitter tweets, etc.
 
Cross-Media Concept - reach target buyers through a variety of mediums such as mail and email, all carrying the same message.
 
B2B Marketing - focus your efforts on third party sources - other businesses or organizations that will sell/promote your goods or services
 
Promotional Marketing - contests, coupons and free samples
 
Ambush Marketing - tries to capitalize on big events without paying sponsorship fees. Not an acceptable business practice
 
B2C Marketing - Business to Consumer - an aggressive short term barrage of coupons, displays, storefronts to make shoppers buyers
 
Cloud Marketing - An example given is Dunkin Donuts giving access to online games that include pics of their flavored coffees
 
Mobile Marketing - Marketing on a Smartphone, perhaps targeted to your current location or preferences
 
Alliance Marketing - two or more businesses pool resources. Example: Ben & Jerry's new flavor, Stephen Colbert's "Americone Dream"
 
Reverse Marketing - Dove's Campaign For Real Beauty told women they were naturally beautiful, so they became fans of Dove
 
Telemarketing (Inside Sales) - Not popular. Best when not selling outright, such as "I am calling to let you know you have a new restaurant in town and invite you to come by and visit us."
 
Free Sample Marketing - free samples in the mail, often handled through third party mailing companies
 
Direct Mail -  uses market studies to target your potential consumers (target market) and get advertising directly to them by mail, email, etc. it includes a specific 'call to action' such as a certain phone number or web link, and relies on data collected (measurable response) to determine whether is is effective.
 
Database Marketing - similar to direct mail marketing but uses even more refined statistic and consumer analysis to define a  narrow, more select group of potential consumers and then using any addressable medium (mail, email, etc. to send a personalized message based on their consumer behavior, such as Nike targeting long distance runners only for a new cross-country shoe.
 
B2B Database Marketing - popular because business databases aren't under the same privacy laws as personal, so it is easier to get more specific information. So, for example, Nike would target a runners shop, outdoor sports shop or athletic footwear store about the new shoe.
 
Personalized Marketing - for example, Nike ID allows buyers to personalize their shoes, creating brand loyalty
 
Affinity Marketing - similar to partnership marketing except in this case you have one company that is well known introducing a new or less well known one to their customers.
 
Cultural or Cult Marketing - draws customers based on their ideology, such as no animal testing or Peace Tea
 
Humanistic Marketing - appealing to a feeling of deprivation of basic needs (car - safety, beer - friends, paint - self expression)
 
Guerrilla Marketing - grassroots, low budget, surprise factors such as flyers, tattoo, bumper sticker, spray paint T shirt
 
Brand Marketing - creating loyalty for the brand instead of individual products, such as Mercedes
 
Now, getting back to my original story, Organic marketing is different from Direct Marketing, Advertising, Mass Marketing and POS (Point Of Sale). Here's why:

Direct Marketing seeks new customers in a certain area who are not highly interested. This type of marketing usually involves a heavy investment of time and money. The emphasis is on reaching the individual with a sales pitch, and the return is not high-volume. An example of this is mass mailers that go directly to personal mailboxes.
 
Mass Marketing is a blanket type of marketing, reaching out to a larger population of not-highly-interested people at once. This also involves  time and considerable money. Examples of this type are radio or TV commercials. The difference is that this repeat marketing (usually contracted for multiple airing times) develops name recognition.

Advertising is a third means of reaching the public. Examples of this type include reaching the public through reputation promotion, links in the Yellow Pages and so on - also a paid, blanket coverage of a specific area or not-highly-interested consumers.

POS (point of sale) is slightly different because it is limited to the general vicinity of your business - the cash register at your store or the shopping center or office park where you are located. Generally, you might hang signs in your area regarding a special sale, or have a sign holder in front of your store. In this situation, though, you are waiting for the customer to come to YOU, which is not very effective.
 
Organic Marketing manages to disperse your company name over a broad area AND concentrate it in your community or area of expertise through careful placement and key wording, all with minimal cost.
 
 
Posted: 8/1/2014
Local SEO Marketing
By by Staff
How does your potential customer make an informed decision about your product or services? How does the customer even know that you exist? Once he or she tries your services, how can you maintain customer loyalty and repeat business?
 
You are the architect and specialist of your own business. You know how much experience it took to get where you are. Now it is to your advantage to trust an electronic media specialist to handle your local media marketing.
 
Our experienced staff at Local SEO Atlanta can show you what opportunities are available for marketing your product or services on the web and other electronic media. They can show you how to better utilize your existing resources, and how to build a sustained internet presence that leads to...well...more leads.
 
The landscape of  internet marketing changes daily. Let us manage the terrain for you.
 
Local SEO Atlanta provides a comprehensive plan to achieve your needs. We build a relationship with you, providing regular reviews and tweaking as trends and needs change. Call us today for a free consultation.
Posted: 11/6/2013
Organic SEO is the cornerstone to successful Internet marketing
By pmeek
Organic SEO is the cornerstone to any successful Internet marketing campaign due to it’s high rate of return on investment.
 
Organic or Natural search engine optimization focuses on high-relevancy, keyword focused content creation that draws in qualified search traffic to your company’s website.   
 
When executed correctly,Organic SEO servicesprovide solid, long lasting rankings in the search results that drive potential customers to your website.
 
Also known as Natural SEO, our Organic SEO services can result in a substantial increase in search visibility and organic search engine traffic for businesses of all sizes and industries.

The cornerstone of any successful Organic SEO strategy starts with detailed SEO keyword research to identify the most relevant keywords and key phrases that will bring the most targeted and qualified customers to your website via organic SEO searches.

Using the targeted keywords that our research provide, our Organic SEO services providers will develop compelling, keyword rich web content with an emphasis on turning site visitors into loyal customers.

The third essential component to any successful Natural SEO campaign is building strong, relevant backlinks to your website to boost your credibility with the major search engines. When executed correctly, these strategies deliver a great impact on the success of your Organic SEO campaign.

At Local SEO, we specialize in organic SEO services backed by proven organic SEO strategies. We assist our natural search engine optimization clients in realizing their Internet marketing goals based on ethical, “white-hat” organic SEO practices. We utilize several of our organic SEO resources that are designed to provide high, sustainable search engine rankings.

For more information, Call 770-356-5173 to get started. Think Online.
 
Posted: 8/16/20130 Entries
Need More Ideas To Get People To Your Website? Try Using The SEO Tips Below!
By Greg Bennett
Need More Ideas To Get People To Your Website?  Try Using The SEO Tips Below!

Increasing traffic on your site is key to making it more successful, and in order to increase traffic, you have to know how the algorithms work within search engines. Be sure to use different variations of each single word, as well as synonyms.

Make sure to put lots of keywords throughout your site. The title and the page headers are by far the two most important spots to put these tags. Make sure they are appropriate and fitting to the site, but use lots of descriptive words people might use when trying to find what you have available.

Search engine optimization is high on the priority list of many companies, because of its impact on future growth. You should consider providing links to new information on your site to some appropriate social networking platforms, such as Facebook or Twitter. The rationale is simple, the number of places where your links are viewed can be multiplied many times over, thus increasing the number of potential customers.

Internet Marketing

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website's page rankings through custom content. This means your website will have greater exposure and you'll reap the benefits of increased traffic.

Write great content for Internet marketing. If the quality is there, then results are sure to follow. You have to give a person a reason to want to keep revisiting your site, and as they continue to come back so will your Internet revenues. You will also see that those people will begin to share your site with others.

Online Marketing

Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

As revealed earlier, search engine optimization is just a calculated method of figuring out how to draw traffic to your site based upon keywords that your customers would use to find a website like yours. By understanding the concept in this article and putting it to work for your website, you can reap great benefits.
 
 
Contact the SEO Pro's at slimVmedia to day!
 
Follow Greg Bennett on Google+!
Posted: 8/15/20130 Entries
Make Your Website More Noticeable With These SEO Tips
By
Websites and blogs that rank high pull in a lot of traffic for their particular niche, and that's why some people are willing to try practically anything, in order to get their sites ranked. Before you attempt any SEO on your site, read this article first and make sure that you're doing things correctly.

To really get ahead in the web business game and earn a high ranking for your business, it is imperative that you learn about HTML title and Meta tags. You need to learn how to use them for your own site and also which tags your competitors are using. With a little bit of research, you will quickly learn about how to use quality tags and ultimately earn higher placement.

In order to maximize your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases the chances of people linking back to you.
 

Make sure you use a relevant and unique meta description and title on every page of your website. The web page title is the most important on-page SEO element and it is almost impossible to rank highly in search engine results, without two or three keywords making up the web page title. Although the meta description tag will not help you to rank, it does appear as a text snippet under your listing in search results, so it has the power to influence whether or not searchers visit your website.

Internet Marketing

Most websites can benefit from an internet marketing strategy that encourages customer loyalty and repeat business by fostering a sense of community among customers. By giving customers the opportunity to communicate with each other and staying in contact with them, well-organized websites can build a strong base of repeat business. Loyal customers should feel rewarded for sticking with a particular online business.

Online Marketing


Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

Your goal should always be to achieve very high placement on the search engines, but you cannot fly blindly and hope that your site is somehow plucked from obscurity. You need to follow great advice like this, in order to formulate a proper plan of attack so that your site earns great placement.
 
Contact the SEO Pro's at slimVmedia to day!
Follow Greg Bennett on Google+!
Posted: 8/14/20130 Entries
Help Finding Your Way Through The SEO Maze
By Greg Bennett
There are so many websites all over the internet that nobody has ever seen before and that is because the webmaster did not apply any good search engine optimization techniques to his site. If you have a site that you would like to boost the rankings of, follow this advice!

To learn SEO, the best place you can go is to blogs and forums and read advice from real people just like you, who have built their businesses from the ground up. Those so-called gurus of the game are all trying to sell you something, so you should avoid those guys. Stick with people who started out just like you. That's where you'll find the best advice.

Above all else, you site has to entertain people and keep their attention if you hope to have a successful web business. A big part of SEO is actually getting people to not only come back to your site time and again, but also spend extended amounts of time on your pages. Little things like this will help propel your site up the ranks.

Internet Marketing

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website's page rankings through custom content. This means your website will have greater exposure and you'll reap the benefits of increased traffic.

Write great content for Internet marketing. If the quality is there, then results are sure to follow. You have to give a person a reason to want to keep revisiting your site, and as they continue to come back so will your Internet revenues. You will also see that those people will begin to share your site with others.

Online Marketing


Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

Do not allow your site to sit idly by as other webmasters take the viewers that you have worked so hard to supply a great site for. If you take the tips and advice that were included in this article, you are sure to boost your rankings and draw in some of those viewers to your site.
 
Contact the SEO Pro's at slimVmedia to day!
 
Follow Greg Bennett on Google+!
Posted: 8/13/20130 Entries
Make Your Website Work For Your With Search Engine Optimization
By Greg Bennett
Proper use of SEO techniques will almost certainly benefit your site. If your site ranks high on various search engines, it is natural to expect to get lots of traffic in your website. The following article provides you with some sound tips on SEO that you can implement immediately to help raise the ranking of your website.

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors.

If you are looking to hire a company to do your SEO for you, make sure to research and interview them thoroughly. Determine what kind of tactics that they use for their optimization and make sure that it fits in with your brand and business strategies. Ask if they can provide references for companies that they have helped and search them. If they rank high, you may be on the right track.

Tag optimization is really the key to search engine optimization, because your tags are one of the most important aspects of your website. In days gone by tags were just a way to get across basic info, now tags are used in order to locate your site and to rank it accordingly!

Internet Marketing

You should identify yourself as a knowledgeable expert in the field in which you are doing business. This is a great Internet tool. Build a site that is designed with your buyers' needs in mind, then implement SEO strategies so that they can locate what you have to offer. Remember to think of your customers' needs first, and your needs second.

Online Marketing

Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

Although you can use these tips to quickly raise your website's search engine ranking, keep in mind that the algorithms of search engines are in constant flux. It is therefore important to stay up-to-date on the newest developments in search engine optimization. You have to keep applying new techniques to maintain your rank.
Posted: 8/12/20130 Entries
Factors That Influence Search Engine Optimization SEO
By Greg Bennett
If you have a Web site, it's crucial to learn about search engine optimization if you want to get more traffic and reach your goals -- no matter what you aim is to do with your Web site. Whether you're selling something or reaching out to people, here are some tips for using better SEO to get seen.

In order to maximize your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases the chances of people linking back to you.

Flash can help you create a very attractive website, but you need to be careful when using this. Search engines today can index Flash content, but that doesn't mean they can do it easily. True optimization means you need to make your site efficient for a search engine, so go easy with the Flash features you're adding.

Internet Marketing

Present yourself in a way that highlights your expert status. This is a profitable way to market your sites. Make a website for your particular niche, and make sure to search engine optimize it to target customers interested in that niche. Provide the customers with what they desire, not what they may think that they desire.

Write great content for Internet marketing. If the quality is there, then results are sure to follow. You have to give a person a reason to want to keep revisiting your site, and as they continue to come back so will your Internet revenues. You will also see that those people will begin to share your site with others.

Online Marketing


Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

Following the above tips closely truly is essential to becoming a big name in your niche. Without search engine optimization, you and your Web site miss out on a lot of opportunities to receive traffic looking for exactly what you're offering. However, with search engine optimization, you'll be able to expand and grow beyond your wildest dreams.
 
Contact the SEO Pro's at slimVmedia to day!
 
Follow Greg Bennett on Google+!
Posted: 8/9/20130 Entries
Tips For Figuring Out (SEO) Search Engine Optimization Rankings
By Greg Bennett
Sometimes getting the results you want from a search engine can be very frustrating. There are so many different ways to set up a search query that it can be like learning a whole new language. If you need some advice and some guidance then reading this article is the right thing for you.

To achieve optimal search engine presence, encourage visitors to your site to sign up to your RSS feed(s). The more people that sign up to your RSS feed(s), the more your site looks legitimate in the eyes of search engines, and the higher you will appear on search results pages.

To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1.

Internet Marketing


Market yourself as an expert in a field. This tactic will maximize internet marketing efforts. First, you must create a website focused on a specific niche and directed at a select group of buyers. Following that, you must make the most of SEO tools so that your potential customers will be able to locate your products and services easily. You have to give your customers what they actually want to buy, not what you believe they want.

Online Marketing

Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

Getting great results from a search query isn't exactly rocket science, but it certainly takes a little bit of guidance to get you going on the right path. If you read, and now apply the tips from this article you will be finding the data on the web that you want more easily.
 
Contact the SEO Pro's at slimVmedia to day!
 
Follow Greg Bennett on Google+!
Posted: 8/8/20130 Entries
Solid Search Engine Optimization Local SEO Ideas For New Business Owners
By Greg Bennett
You can find some literature on SEO strewn all across the web, but you need to find out the latest and most accurate information out there if you hope to create a popular blog or website. Some of these tactics can be quite complex, so we'll go over some good information in this article to help you out.

Utilizing social media is a great way to gain more exposure to your site and to rapidly improve your rankings. Join social communities that are the most relevant to your site to reach a targeted audience. With "like buttons" and similar type widgets, your traffic has the potential to improve exponentially.

In order to successfully use search engine optimization on your site, you have to commit yourself to the ongoing process. You can't simply optimize your site once and move on. Internet businesses exist in a constantly changing market, so the SEO strategy that are working for your company this year might not work next year.

Internet Marketing

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website's page rankings through custom content. This means your website will have greater exposure and you'll reap the benefits of increased traffic.

Write great content for Internet marketing. If the quality is there, then results are sure to follow. You have to give a person a reason to want to keep revisiting your site, and as they continue to come back so will your Internet revenues. You will also see that those people will begin to share your site with others.

Online Marketing

Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

From the complex angles and the difficult tasks to the easy fixes, there is a lot that goes in to preparing your site for the search engines and eventually achieving a high-ranking page. Follow the tips laid out in this article and you'll be one step closer to having a well ranked site.
Posted: 8/7/20130 Entries
How To Optimize Your Website For The Search Engines
By Greg Bennett
No matter how much you learn about SEO and how quickly you learn it, you won't always be able to climb up in the rankings quickly. This article will shed some light on various tips you can try out to attempt to speed things up. Remember that SEO is all about time, effort and implementation.

When tweaking their websites for search engine optimization, website owners should choose their keywords with care. Spreading a website's interest too thin will hurt its position on search engine results pages for any particular keyword. Also, search engines may regard a web page stuffed with keywords as a spam page, and remove it from their indexing algorithm.

To improve your search engine optimization, find out which keywords are used most to describe the concepts and ideas behind your website or business. This will mean that people searching for information or services related to your business, are most likely to find it, as it will be using words which are most meaningful to them.

With Google's approach of not focusing intently on Meta tags, you should pay a lot more attention to title tags on your homepage. Your first 66 characters are displayed in the search engine rankings, so this is where your focus should lie. You need to sum up what your business is about right from the start. Save the fluff and get straight to the good stuff.

Internet Marketing

Most websites can benefit from an internet marketing strategy that encourages customer loyalty and repeat business by fostering a sense of community among customers. By giving customers the opportunity to communicate with each other and staying in contact with them, well-organized websites can build a strong base of repeat business. Loyal customers should feel rewarded for sticking with a particular online business.

Online Marketing

Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

One you have read and absorbed the tips contained in this article, you can begin to put them to work for you on your website or blog. Remember that it's going to take time for the SEO tweaks you made to work properly. But once they do start working, you will find that your site climbs the charts like a hit record.
 
Contact the SEO Pro's at slimVmedia to day!
Follow Greg Bennett on Google+!
Posted: 8/6/20130 Entries
Search Engine Optimization: SEO & What You Need To Know
By Greg Bennett
Search Engine Optimization: What You Need To Know

An effective search engine optimization plan requires many different components. Your content, links both inbound and outbound, even the size of text on a page can all make a difference in your rankings. This article will show you some of the most effective ways to increasing the rankings of your site.

Grab any information your competitors give you and use it to your advantage. Sometimes, competing websites will give you exact information about their targeted keywords. There are two common ways to find this information. One is to look in the META tag of the site's homepage. Additionally, on some pages with articles, some or all of the keywords will be in bold.

Make sure that all the pages on your website load quickly. New search engine algorithms now take into consideration page response times when assigning a rank to your website. If your pages take a long time to load it could be due to your web host rather than your content. It is best to use a dedicated web server to host your website.

Internet Marketing


Prove to your audience that you are an expert in your niche. This tactic can really bring in the cash. Make a website for your particular niche, and make sure to search engine optimize it to target customers interested in that niche. Make sure you know what customers want, and be sure to give it to them.

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website's page rankings through custom content. This means your website will have greater exposure and you'll reap the benefits of increased traffic.

Online Marketing

Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

As you can see, building a SEO plan isn't difficult. It requires patience and understanding of how and why search engines rank things they way they do. Once you start incorporating these tips into your content you will begin to see your pages start to rise to the top.
 
Contact the SEO Pro's at slimVmedia to day!
Follow Greg Bennett on Google+!
Posted: 8/5/20130 Entries
Search Engine Optimization (SEO)With Some Useful Tips
By Greg Bennett
The internet is so expansive. There are so many articles about so many topics. It takes a good search query, and an equally good search engine to find what you are looking for. Just as important however, is the manner in which you input your search. This article will offer some tips.

Because search engines need to be able to navigate your site to index it properly, you should use JavaScript for progressive enhancement only. The entire site does not need to be JavaScript-enabled. You only need to use this for enhanced functionally. When it comes to easy navigation, JavaScript is a big no-no in SEO.

When you are trying to achieve Search Engine Optimization, do not forget the importance of the description meta-tag. This means you must have excellent grammar and no typo's in the meta-tag. It should include at least two of your key-phrases. While the title of your site is critical in search results, an internet searcher will read the description to make their final decision on which site to click on.

Internet Marketing

Most websites can benefit from an internet marketing strategy that encourages customer loyalty and repeat business by fostering a sense of community among customers. By giving customers the opportunity to communicate with each other and staying in contact with them, well-organized websites can build a strong base of repeat business. Loyal customers should feel rewarded for sticking with a particular online business.

Try and establish yourself as having expertise on the relevant field. This tactic can really bring in the cash. Design your website around a certain niche, and apply search engine optimization to get visitors who belong to that niche. It is important to listen to what your customers want, not tell them what they want.

Online Marketing

Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

Without the proper knowledge searching through the internet using a search browser is like looking through a sandy beach that extends for miles for a treasure chest without a map showing where X marks the spot. Using the tips from this article you will be skilled in finding the internet treasure you seek. Follow Greg Bennett on Google+!
Posted: 8/4/20130 Entries
Search Engines Ignoring Your Site? Tips To Boost Your Rankings!
By Greg Bennett
Whether you're a business professional or an aspiring blogger hoping to make some money on the side, your number one tool in the internet arena is going to be something called Search Engine Optimization. This refers to a group of actions you can take to make your website appear as the number one result in a search. Read on to find out how.

If you are trying to lower costs in your initial SEO run, use and test long tail keywords. You might be surprised at the cost/visitor ratio of certain long tail variations of popular keywords. If you can spend $100 to get 1000 visitors to your site, that's better than spending $1000 to get 5000 visitors. Keep in mind that you might have to run several campaigns simultaneously if you use this method.

Adding a site map to your website is a highly important search engine optimization step. Spiders use the site map to find out information regarding your website. If it's a large website, it may have to have more than one site map. You should generally limit the number of links on any given site map to 100.

Internet Marketing

Most websites can benefit from an internet marketing strategy that encourages customer loyalty and repeat business by fostering a sense of community among customers. By giving customers the opportunity to communicate with each other and staying in contact with them, well-organized websites can build a strong base of repeat business. Loyal customers should feel rewarded for sticking with a particular online business.

Online Marketing


Use Google Adwords; this tool allow you to find out about the most popular keywords and see what your target group is searching for. Approach your subject as if you were an outsider. Online marketing requires you to adopt a new approach from what you were doing in the real world.

Using these simple tips to improve your website's search ratings through Search Engine Optimization will revolutionize your website. Remember to be patient and stick with the strategies, and soon you'll see your site traffic skyrocket as more people discover you through search engines and become regular viewers or customers.
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Posted: 8/4/20130 Entries
Seeking Information About Video Marketing? You Came To The Right Place!
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Seeking Information About Video Marketing? You Came To The Right Place!
 
Video marketing is one of the best ways to market your business. When implemented properly, video marketing is a sure fire way to increase sales and profits. For video marketing to work, however, it must be properly implemented in an intelligent manner. This article contains all of the info you need to know in order to succeed at video marketing. When you create a video for marketing purposes keep it under 2 minutes. You want your target audience to watch the whole message, and if it is too long you will potentially lose audiences as they click off. You can always continue a thought or message in a follow up video if needed.
 
TIP! Don't forget your SEO as you create your video! Include key words and phrases in the title and video. You can even use your website's keywords in the name you use on YouTube to further your SEO.
A great way to make videos fun to watch is by having more than one person in them. Interview an expert or just bring someone on with you who is fun to watch. The more entertaining the people on the video are, the more likely viewers are to buy in to what's being said. If you're selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers. Don't dismiss YouTube. Video marketing campaigns should begin on this site. After all, it's free hosting for your videos. Additionally, you will be on the 3rd most popular website in the known universe. YouTube is more than just a video sharing site, it is a huge resource for people searching for information on the web.
TIP! Never quickly throw together a title! It has to include not only SEO keywords you think will bring in the right viewers, but also something catchy so they'll actually click the link. What would viewers like yours be looking for? Try to create a title which is witty and alluring.
 
Determine the tone you want your marketing videos to exhibit and then stick to it. Funny videos that are quirky can be as good as videos on how to do something. Your tone should be adapted to your audience and to the products you are selling. Use these factors alongside the image that you want to present for you business as you decide what tone you want to set for your marketing videos. For people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers' short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
 
When you're posting videos using WordPress, check out video sitemap extensions which allow you to easily add the new video to your current video sitemap. Without such a sitemap, Google won't index your videos and therefore viewers who are searching for them will never be lucky enough to find them. As was previously talked about in the opening paragraph, video marketing is an absolutely fantastic way to increase both sales and profits. As a business owner, you are making a mistake if you neglect to utilize this proven to be effective marketing technique. By applying everything you've learned from this article you can make big-time money!
 
 
Contact the SEO Pro's at slimVmedia to day!
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Posted: 7/29/2013
Online Advertising / Pay Per Click or PPC
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Organic search results are search engine listings that result from in inquiry using certain key words.  They are the pages that appear because of their relevance to the specific search terms generated by the prospective buyer, as opposed to public advertisements which are generated from the seller. However, though, non-organic search results pages may also include advertising called pay per click or PPC.
Google, Yahoo and other search engines use a combination of advertising as well as search results on their search results pages. These ads do not appear randomly. They are also generated by the search terms of the prospective buyer. This is called targeted marketing.
 
Search engine  ads are designed to look similar to the search results, though they differ in formatting just enough for readers to make distinctions between organic results and ads, such as their background color and/or placement on the page.
 
The advantages of pay per click or PPC  advertising are:
 
  • Reach only the buyers you are looking for
  • More efficient cost of advertising per person
  • Minimal expense
  • Your ad is guaranteed prominent ranking in search results
  • Ad campaigns can be limited to a budget
  • Ad campaigns can also be altered daily in response to previous results
 
 
 
 
 
Posted: 7/29/2013
Organic Marketing Also Known As Inbound Marketing
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Organic Marketing is a popular term for marketing through electronic media to bring customers to you.
 
Prospective customer behavior is what drives your marketing strategy. Who is your typical customer? What does he/she want?
 
The first and most intensive layer of this marketing strategy is SEO (search engine optimization), social media and SEM (search engine marketing ad campaigns). This reaches the largest audience.
 
The next layer of strategy is additional landing pages and an embedded blog within your website, and the development of a social community.
 
Customers who have been reached by SEO or POS (indirect marketing such as your company's reputation or ) AND have become more-than-once customers typically visit social communities such as facebook. There, they become involved through Like or comments and begin to receive  information about your company on a regular basis. These customers often eagerly move to the final tier of marketing: regular email or text  alerts and automated coupons.
 
Customers within the final tier are those you have established a rapport with. They are loyal. In addition to purchasing your product, they help to broaden your company's reputation.
Posted: 7/29/2013
What Is Organic Marketing Compared to Others?
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Organic Marketing is a generic term for businesses who use internet and social media to establish a rapport with customers. It is also referred to as 'Inbound Marketing.'
 
Organic marketing is different from Direct Marketing, Advertising, C2B Marketing and POS (Point Of Sale). Here's why:
Direct Marketing seeks new customers who are not highly interested. This type of marketing usually involves a heavy investment of time and money.The emphasis is on reaching the individual. An example of this is mass mailers that go directly to personal mailboxes.
 
C2B Marketing is a blanket type of marketing, reaching out to a large population at once. Advertising also covers a population and involves more time and money. Examples of this type are radio or TV commercials. The difference is that marketing develops name recognition and a loyal following. Advertising promotes special sales or events.
POS (point of sale) is a third means of reaching the public, by indirect methods. Examples of this type include reaching the public through reputation, referrals, links in the Yellow Pages, etc.
Posted: 7/28/2013
Local SEO Marketing
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How does your potential customer make an informed decision about your product or services? How does the customer even know that you exist? Once he or she tries your services, how can you maintain customer loyalty and repeat business?
 
You are the architect and specialist of your own business. You know how much experience it took to get where you are. Now it is to your advantage to trust an electronic media specialist to handle your local media marketing.
 
Our experienced staff at Local SEO Atlanta can show you what opportunities are available for marketing your product or services on the web and other electronic media. They can show you how to better utilize your existing resources, and how to build a sustained internet presence that leads to...well...more leads.
 
The landscape of  internet marketing changes daily. Let us manage the terrain for you.
 
Local SEO Atlanta provides a comprehensive plan to achieve your needs. We build a relationship with you, providing regular reviews and tweaking as trends and needs change. Call us today for a free consultation.
Posted: 7/27/2013
Key Elements Of Organic Marketing
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Key Elements of an Organic Marketing Strategy Include:
  • Keyword Targeting
  • Locating The Active Markets
  • Consistency Of Output
  • Consistency of Branding
  • Content Optimization
  • A Good Reason To Use Your Company
  • Linking to Similar Businesses
  • Developing Customer Loyalty
  • Incentive Programs
  • Meeting Your Customers At Their Point Of Need
  • Sharing Across Several Media
  • Encouraging Feedback Response
  • Making Customers Feel Like Team Members
  • Encourage Customers To Share With Their Friends
  • Consistent Search For New Outlets
 
Posted: 7/25/2013
Organic Marketing Explained
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What is organic marketing?

Something organic is living and changing. Marketing is introducing yourself and developing a 'face' for your business that people recognize. Marketing on electronic media is an ever-changing terrain that requires tireless diligence to keep up with the changes.

'Organic Marketing' may start with your own website, but there are many avenues to  take to reinforce your company's branding. It's about building a relationship with your customers, and making your company known to new customers on an individual level. It's the more personalized means of marketing.
 
Some strategies include easily navigated web pages, providing clear and consistent communication and welcoming feedback, as well as building a relationship with customers by making them feel like they are a part of the team.
 
Let Local SEO Atlanta show you the many ways you can reach out to individual customers - as well as larger groups. Call us today or use our contact page to set up an appointment for a free consultation. 
Posted: 7/22/2013
Better Placement with Major Search Engines
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We often get questions from customers about better placement of their websites on search engines. This is called Search Engine Optimization or SEO for short.  There is no set answer. Each search engine, such as Google or Bing, uses a different algorithm, so there is no one 'cure' that will put your company head and shoulders above the rest in search engine results. It is practically a science, requiring expertise and patient research to combine key elements to reach the top. Keywords, content management, key phrases, proper page titling and so on can make a tremendous difference in how many people view your website. At Local SEO Atlanta, we have been carefully crafting websites and managing search engine placement for years. We know the procedures necessary to get your company better results quickly. Contact us today for your free consultation.
 

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