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Posted: 7/6/20150 Entries
What Did You Call Me?
By Patricia Meek
Would you rather retire to an 'active mature community' or a 'senior facility?'  Be very careful not to offend your customers with insensitive wording. At Georgia Hosting, we take such things into consideration when we develop websites and marketing for your company.

Here's another example: "55 and Older Community." Aging folks don't want to think about getting older, please. Call it "55 and Better."
The Maturing Population, also known as Seniors, has been taking most of the brunt of such insensitivity, but there are other populations who can become just as offended: any race or culture gender reference, small children, awkward teens, women for a multitude of reasons, animal lovers, and the list goes on.. 
 
Georgia Hosting editors take such things into account when developing a website. We find that it's better to have have several people from your age/culture/whatever bracket review the website or marketing copy before publishing it. If possible, it is always even more telling to watch their reactions to the words.
 
Call Georgia Hosting's Web Content Editor to get more information and about writing carefully worded targeted copy. Call 770-356-5173. 
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